What process focuses on generating and developing ideas?

The process that focuses on generating and developing ideas is ideation of the creative vision. This phase is crucial in any creative project, as it involves brainstorming and cultivating new concepts that will shape the direction of the entire production. During ideation, creators explore various possibilities, allowing for innovation and creativity to flourish.

This process is aimed at producing a foundational vision that guides the project's overall aesthetic and thematic elements. It encourages collaboration and leverage diverse perspectives, which can lead to more robust and imaginative outcomes. The ideation phase serves as a springboard for further development, where these generated ideas can be refined and articulated into a coherent plan before proceeding to the execution stage, where these ideas are brought to life.