What type of bias involves favoring information that confirms one's existing beliefs?

The concept of confirmation bias refers to the tendency of individuals to seek out, interpret, and remember information in a way that confirms their pre-existing beliefs or opinions. This cognitive bias can significantly influence decision-making and perception, as people may focus on evidence that supports their views while disregarding or minimizing information that contradicts them.

In various contexts, such as research, media production, and personal decision-making, confirmation bias can lead to distorted interpretations of data or events, ultimately reinforcing inaccurate or unfounded beliefs. Understanding confirmation bias is crucial for media professionals and content creators, as it highlights the importance of presenting a balanced view and acknowledging diverse perspectives, which fosters critical thinking and informed opinions among audiences.