Which of the following represents a type of target audience?

The term "mass market" refers to a large group of consumers with similar characteristics or preferences that can be targeted by media and advertising efforts. In the context of media, targeting a mass market means creating content that appeals to a broad audience, typically by leveraging common interests, demographics, or consumer behaviors. This strategy is often used by networks and advertisers to maximize reach and impact, as it can lead to higher viewership and more significant advertising revenue.

When discussing target audiences in media and production, understanding market segmentation is crucial. The mass market represents a foundational approach to reaching many viewers and allows for economies of scale in production and distribution. Content designed for a mass market often prioritizes universally relatable themes and avoids niche topics, making it broadly appealing.

While global audiences, passive viewers, and undecided spectators could represent segments of an audience, they do not embody the concept of a target audience in the same way that a mass market does. Each of those terms captures a different aspect of audience engagement or behavior, but the mass market is the clearest representation of a defined target audience aimed at maximizing outreach and content effectiveness.